How to Measure the Effectiveness of Social Media Marketing

How effective is your social media strategy in achieving your business goals? Not all social channels can support all industries equally and your number of followers is not the full measure of what your social activity can bring to the table. Understanding your performance metrics is critical to making smart choices for how your business interacts with leads online. 

Join Franziska Neumann, Founder & Creative Director of FZK Franziska as she explains how to read and interpret your social metrics to help guide you towards a winning strategy to increase and support your business.