Design Influencers Conference 2019 – 3 Steps to Building an Online Brand That Stands Out
In 2019, Franziska Neumann of FZK had the honor of presenting at the Design Influencers Conference, sharing her proven 3-step method to help interior designers grow online in a way that feels authentic and strategic.
This 30-minute interactive session on the main stage wasn’t just a talk—it was a work-along experience. Attendees left with actionable strategies to refine their digital presence, choose the right platforms for their creative tone, and set measurable goals to attract dream clients.
The session featured live insights from Heather French, co-founder and lead designer at French & French Interiors and an FZK client since 2014. Heather added real-world perspective on how these brand strategies were implemented in her own business—and the results they produced.
Together, Franziska and Heather created an empowering space for designers to get unstuck and start showing up online with confidence, clarity, and creativity.
Workshop Takeaways
- Identify your brand’s 5 core values
- Choose the top 3 online platforms that match your creative energy and audience
- Set measurable, realistic goals that guide your online growth
- Walk away with a 3-step brand visibility plan you can implement immediately
Want to bring a workshop like this to your organization or event?
Heather French Bio:
Heather French is the co-founder, principal, and lead designer of French & French Interiors. She enjoys customizing designs for her clients based on their current spaces and needs, and specializes in being able to distill their desires into a beautiful, comfortable, and functional aesthetic.
Heather has always been interested in the layout and flow of people’s homes, and ways that design translates into living styles (especially among different cultures).
Heather loves creating fun, integrated spaces for her clients that bring life and purpose to a family’s home. For her, interior design is about more than just “pretty things” – well-thought-out spaces should solve a problem and allow for shared human experiences on a deeper level. Heather strives to understand her client’s desired purpose for a space, and then create beautiful, meaningful areas that provide families a soulful, fun, nurturing place to live.
Franziska Neumann Bio:
Franziska Neumann is the owner of FZK Franziska, a creative agency that helps design-oriented clients grow their online presence. Her experience spans 20 years in the design industry across the fields of architecture, interior design, and furniture design. She has styled for decor magazines such as Martha Stewart Living and World of Interiors. Her award winning designs have been featured in several magazines, on HGTV, and on The Oprah Winfrey Show.
Franziska transitioned to web design in 2008 when she needed a website to showcase her products featured on The Oprah Show. FZK Franziska is now a team of 8 creatives delivering a full spectrum of agency services.
