Design Influencers Conference 2019 – 3 Steps to Building an Online Brand That Stands Out
3 Steps to Building an Online Brand That Stands Out
Content previously presented to 10 members of the local Santa Fe Chapter of the American Institute of Architects, but never in a format with Heather French present to give her perspective!
Duration: 1.5 hours
In this Work-along session, FZK Franziska will take you through her unique 3-step method to creating successful online brands for her interior designer clients. The aim is for participants to walk away with their very own actionable strategy to build an effective online presence that attracts their dream clients. It will also help them decide which online tools of the many available are right for them and their creative tone. Heather French of French & French Interiors, a client since 2014, will be giving her perspective throughout with concrete examples of how these strategies can be applied and the results they bring.
Takeways:
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know your brand’s 5 core values
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know which top 3 online platforms of the many out there suit your creative style & tone
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set measurable online goals
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walk away ready to implement 3 clear steps towards building an online brand that stands out
Heather French Bio:
Heather French is the co-founder, principal, and lead designer of French & French Interiors. She enjoys customizing designs for her clients based on their current spaces and needs, and specializes in being able to distill their desires into a beautiful, comfortable, and functional aesthetic.
Heather has always been interested in the layout and flow of people’s homes, and ways that design translates into living styles (especially among different cultures).
Heather loves creating fun, integrated spaces for her clients that bring life and purpose to a family’s home. For her, interior design is about more than just “pretty things” – well-thought-out spaces should solve a problem and allow for shared human experiences on a deeper level. Heather strives to understand her client’s desired purpose for a space, and then create beautiful, meaningful areas that provide families a soulful, fun, nurturing place to live.
Franziska Neumann Bio:
Franziska Neumann is the owner of FZK Franziska, a creative agency that helps design-oriented clients grow their online presence. Her experience spans 20 years in the design industry across the fields of architecture, interior design, and furniture design. She has styled for decor magazines such as Martha Stewart Living and World of Interiors. Her award winning designs have been featured in several magazines, on HGTV, and on The Oprah Winfrey Show.
Franziska transitioned to web design in 2008 when she needed a website to showcase her products featured on The Oprah Show. FZK Franziska is now a team of 8 creatives delivering a full spectrum of agency services.
